SEO TRAINING
What is seo training ?
A seo training is a course or training aimed at improving a website's online visibility through search engine optimisation (seo).
Training can focus on various aspects of seo, such as researching keywords, optimising website content and improving the technical aspects of the website. Don't forget link building too!
The purpose of a seo training is to teach participants how to optimise their website to ensure it ranks better in search engine results, such as Google. This can help attract more visitors to the website and can contribute to increased sales for your business. We run seo & copy training courses where you learn how to use seo for text. We also teach you how to apply certain technical seo such as alt tags & meta descriptions.
We offer seo training in the areas of content and copywriting. Why? Because many companies and marketers find it difficult to write correct and fluent copy for their website and social media. Copy that ranks in Google because if a text contains keywords, Google will also rank the text better. Why? Search engines can 'read' the keywords and thus judge whether your content is valuable enough for a website visitor, for example. If the texts are smoothly and authentically written with keywords + at the back end of the website, the search results are neatly aligned with the text = win-win.
There are several ways to get seo training with us:
For entrepreneurs:
- Done with you: 1-on-1 training offline or online, duration= 8 weeks completely tailored to your business.
- Done by you: online course where you study when and where you want, duration: modules are open for a year + possibility to ask questions.
For SMEs:
- We come to you to give the seo & copy training course to 1 or 2 of your employees. Of course, you can also do this training yourself. The seo training is 100% customised for your company. Duration: 4 half-days spread over 4 weeks with no extra study time required.
So what are the benefits of seo & copy training?
Seo & copy training benefits:
- Improved online visibility: By learning how to optimise your website for search engines, you can ensure that your website ranks better in search results. This can lead to more visitors to your website and increased sales for your business or company.
- Knowledge about seo: By taking a seo course, you will learn the ins and outs of search engine optimisation. This can help you better understand how search engines like Google work and how to optimise your website to rank better in Google.
- Jobs!: More and more companies are looking for employees with knowledge of seo. By taking seo training, you will increase your chances of getting a job in this sector.
- Improved marketing strategies: By learning how to optimise your website for search engines, you can also better understand how to adjust your marketing strategies both online and offline to perform better in search results. This can lead to a greater ROI on your marketing efforts. If you specialise in online marketing, our seo training is perfect for your staff!
- Lasting skills: Search engine optimisation is a continuous process and new developments and techniques come along regularly. Taking seo training will keep you abreast of the latest developments and allow you to keep updating your knowledge!
Who is taking seo training?
- Online marketers: If you work in online marketing, it may be useful to take seo training to improve your skills and ensure you are up to date with the latest developments.
- Business or marketing managers: If you are responsible for a company's online success, seo training can help you improve the company's online visibility and improve the ROI of your efforts.
- Website owners: If you have your own website, seo training can help you ensure that your website ranks better in search results and attracts more visitors.
- Entrepreneurs: If you have your own business, seo training can help you strengthen your online presence and attract more visitors to your website to increase your sales.
- Students: If you are interested in online marketing or search engine optimisation, seo training can be a great way to increase your job prospects!
- Employees of marketing or advertising agencies: If you work for a marketing or PR agency, seo training can help you better understand how to help clients improve their online visibility.
What will you learn in our seo & copy training?
- What is seo? The 3 pillars explained
- What are keywords/keywords
- Peeking in next door, what are your competitors doing
- Where do you put keywords in a text?
- Social media seo & copy
- Business pages seo & copy
- Write meta descriptions
- Add keywords to your images
- Learn how to create and write a landing page
- How to do a website audit and what do the numbers say
- Google My Company & Search Console
- Write articles, white papers, etc. for LinkedIn
So seo training can be very valuable for your business.
What you learn yourself as a company, you don't need to outsource. Suppose you do want to outsource seo & copy later on, you can look for the right person for the job in a much more targeted way precisely because you know what it entails.
Put Yourself In The Spotlight!
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