Content
Marketing
What is content marketing?
Content stands for content, the words you use to tell a story. All the information on your website belongs to content, including your photos and videos.
Marketing around your story ensures that your website visitor becomes a paying customer. That is the goal. How? By combining good content with search results and social media.
For example: Offer your website visitors something in exchange for their email address. Here are a few suggestions.
What does content marketing consist of?
- Blogging: Is on the number one spot!
- E-book: If you can write it, do it! Or you let us do it 😉.
- Webinar: Get enough followers on social media and give a free webinar where you give valuable information.
- Storytelling: Tell your story from the heart. Difficult? We'll do it for you.
- Infographic: Create a clear infographic so your visitor can see what you mean at a glance.
- Photos: Use atmospheric photos. You can find them on free photo databases. Or you can make them yourself.
- Video: You can also make a lot of content clear with an animated video.
- Quiz: Put a quiz question on your homepage for visitors to solve.
- Newsletter: Make sure it contains information that is useful to your visitor.
Free content marketing tips:
- Write from within yourself. Make sure you authentic are and stay! Or you let us write it for you.
- Do to keyword research. Use the found words in moderation and put them in the right place.
- Choose something from the list that you feel good about and give this free to your visitor. This way, a visitor can become a potential customer.
- Measure your commitment, your time and hard work by analyse who your visitor is, what strategy works ( e.g. keeping a blog) and how to interpret all that data. How? Google Analytics you can use for this.
- Put your social media in. Share your website, ask friends to like, give something away for free, write a story about what you do and get everyone you know to share your content as much as possible.
Your story is there.
Let us tell you.
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