SEO & GEO
More visibility, more customers, less worry
Your moment to shine? That starts with us.
We put your brand in the spotlight and make sure you get the attention and sales you deserve in the digital world.



Some of our customers
SEO & GEO more visibility, more customers, less worry
A website without SEO , and today without GEO, is like a pub without beer. People pass by but don't stick around. Google is where your customers look for what you offer. Are you not at the top? Then your competitor will run off with the customers who should really be with you. Not being found in ChatGPT, Claude or Gemini? Same story.
SEO is not a luxury, it is a must for entrepreneurs & SMEs who want to grow. A smart strategy will ensure that you are visible online without spending hours on it yourself.
SEO, how?
Everything starts with keyword research. What you think customers are looking for is not always what they actually type into Google. By identifying the right keywords, we can respond to what your target audience is really looking for.
A well-optimised text:
- Contains the right words,
- Is written for people
- AND for Google
SEO, how?
Google loves quality content and rewards websites that offer valuable information. SEO copywriters are storytellers who ensure that Google becomes a fat friend of the website. Thus, a case of win-win.
SEO, How?
Technical optimisation is equally important. A slow website or a page that works poorly on mobile will be penalised by Google. Speed, structure and usability make a big difference. Meta descriptions and titles are also optimised so that your page ranks better and becomes more attractive in search results.
SEO, how?
With a monthly follow-up, we continue to analyse your results and make adjustments where necessary. Google regularly adjusts its algorithms, so what works today may soon be less effective. By continuously monitoring and making adjustments, we ensure that your website continues to rise in the search results.
An SEO subscription ensures that you attract customers online without having to deal with keywords, content or technical improvements yourself.
We have 3 options to choose from as seo subscription.
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Say what? About The Spotlight Agency:
“At AETEC, we are extremely happy with our collaboration with Spotlight Agency and feel the need to share our enthusiastic testimonial. Thanks to the tireless efforts of Femke Vanhoutte, the feisty powerhouse behind, in front of and beyond the scenes, our SEO campaigns have received an explosive boost!”
Bart Aerts of Aetec-Google Review
SEO TRAINING
Learn the tricks of the trade yourself
Mastering SEO yourself can be a smart move for entrepreneurs who want to improve their online visibility without relying on external parties. During a SEO training discover how to make your website rank higher and what you can do to be better found in Google.
Keyword research
Keyword research is the first step. By knowing what words your target audience uses, you can tailor your content accordingly. Strong text attracts website visitors and also convinces them to take action. So SEO copywriting is also about content that informs, inspires and converts.
On-page optimisation
On-page optimisation helps your website rank higher by using titles, metas and internal links intelligently. Technical SEO makes sure your website is fast and mobile-friendly. SEO tools give you insight into how your website is performing and where you can still improve.
for entrepreneurs, marketers and SMEs
This course is ideal for entrepreneurs, marketers and SMEs who want to understand how SEO works and how to apply it in their own strategies.
AI keynote speaker
The future starts now
AI keynote is changing the way companies work. Marketing, HR, finance and sales are increasingly supported by smart technologies. Companies that invest in AI now are one step ahead of their competitors.
A keynote on AI offers inspiration and insights on how artificial intelligence can optimise business processes. No complex explanations, but a clear and accessible presentation with concrete examples. AI is not future music, it is an opportunity on your doorstep today.
About us:
SEO & GEO expertise with impact
The Spotlight Agency helps SMEs and self-employed entrepreneurs become better found online. SEO is not a trick or a one-off, it is long-term vision, it is a strategic approach that delivers results.
More than a hundred companies have increased their online visibility thanks to our strong SEO strategy and rank higher in Google than ever before. With a personalised approach and a tailor-made strategy, we ensure that your website becomes a real customer magnet.

Don't believe us, believe what others say:
SEO is all about measurable growth and clear results.
A website that does not attract visitors is a lost investment. As Bart Aerts of Aetec puts it, “A website without Femke, is like a car without an engine”, Yes really said. Just check the Google Reviews!
Interior designer Steven Van Compernol - Google Review
Start today
with SEO and don't forget GEO
Want your website to rank better in Google? Opt for an SEO subscription and grow your online visibility without any extra work. Take an SEO training course and learn how to get your website higher in search results yourself.

