SEO training
Get higher in Google with our SEO training
What you can do, I can also do.
Top! Then our SEO training is perfect!
An SEO training or SEO course gives you the knowledge and tools to achieve that. No complicated explanations or dry subject matter, but practical skills that get you results quickly.
What is SEO training?
An SEO course teaches you how to use search engine optimisation (SEO) to make your website rank better in Google. This goes beyond a few keywords here and there. You will discover how to:
- technically optimise your website
- create strong, findable content
- choosing the right keywords
- using data to improve your results
You get a clear explanation without unnecessary technical terms and immediately applicable exercises. No unnecessary blabla, the goal is simple: make your website attractive for search engines and visitors.
“SEO is like good wine: it takes time and the results taste all the better.” F. Vanhoutte
Who is SEO training useful for?
Artificial intelligence is not a future. It is an opportunity at your doorstep today. You just have to dare to open it.
Every business, SME or sole trader benefits from Search Engine Optimisation. Perhaps you want to stay ahead of your competition, attract more visitors or simply understand how SEO works. This course is also perfect for marketers who want to strengthen their online strategy and copywriters who want to create texts that appear at the top of Google.
Zero experience with SEO? No worries, neither did we at The Spotlight Agency 10 years ago. Everything is explained step-by-step with guidance where needed. Already have some knowledge of SEO and would like to deepen that knowledge? Yes, we got you.
“With Femke's help, my gift shop Cloud Nine's website and webshop are right at the top of the organic search results! No ads, just SEO! Working with Femke not only brings results, it's also just plain fun! Highly recommended‘
Gudrun Evertsz - Google Review
What will you learn during SEO training?
Our SEO training consists of 14 modules. Each section is designed to help you with a specific challenge. Here's a look at what you can expect:
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Introduction to SEO
No jargon, just a clear explanation of how search engines work and what you need to do to rank higher. -
Keyword research
How do you know what your customers are looking for? You will learn how to choose the right keywords. -
Content strategy
Strong content both attracts and convinces visitors. You will learn how to do that. -
SEO copywriting
Writing texts that score in Google and are attractive to readers. -
On-page SEO
You'll discover how to optimise every detail on your website, from titles to internal links. -
User-friendliness (UX)
A website that is easy to navigate not only scores better with visitors, but also in Google. -
Technical SEO
You will learn how to solve technical stumbling blocks such as slow load times or non-mobile-friendly pages.
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Structure and internal links
With a clear structure and smart internal links, you make it easier for both visitors and search engines. -
SEO for blogs
Blogs are powerful tools for ranking in Google. You will learn how to use them strategically. -
Local SEO
Companies operating locally discover how they rank higher in their region. -
SEO tools
You will get an overview of the best tools and learn how to use them to measure results. -
SEO for e-commerce
Online shops have specific challenges. This module will help you attract more customers. -
Analyse and improve
SEO is not a one-off job. You will discover how to keep monitoring and improving your results. -
Avoiding common mistakes
Keyword stuffing or unreadable meta descriptions? Learn how to avoid those mistakes here.
What will you learn during SEO training?
Our SEO training consists of 14 modules. Each section is designed to help you with a specific challenge. Here's a look at what you can expect:
What makes this course different?
At our SEO training, you don't get a dry presentation. Everything is interactive and tailored to your goals. You get actionable knowledge, practical exercises and tools that you can apply immediately.
The trainers know what they are talking about and deliver their knowledge in a light-hearted, accessible way. Learning SEO does not have to be torture. A touch of humour makes it all just a little more fun.
“Femke gives very fine SEO training. I had little knowledge of SEO and really feel that I am well off after attending the training sessions. She explains everything clearly and in understandable language. She also does it with great enthusiasm and is ready to answer all your questions.”
ABC Clinic - Google Review
The Spotlight Agency with Femke Vanhoutte
Femke
Femke is the face behind The Spotlight Agency. As a language expert and former teacher of Dutch and English, she knows better than anyone how to make complex matters simple. Her approach is clear, practical and always with a smile. Thanks to her years of experience in SEO and copywriting, she helps companies and SMEs grow.
The Spotlight Agency: your partner for online growth
At The Spotlight Agency, we help companies and SMEs become more visible online. Our approach is simple: practical tools and insights that allow you to get started immediately. We like clear language, a personal approach and results that count.
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