GEO
visible in AI

The Spotlight Agency provides visibility in Google, ChatGPT, Gemini and Perplexity. For SMEs and self-employed people who want to reach more customers.

GEO: what does it mean and why do you need it?

GEO - Generative Engine Optimisation

Becoming visible to AI

GEO stands for Generative Engine Optimisation. It is the new discipline that makes AI tools like ChatGPT, Gemini, Claude and Perplexity get to know your company. When someone asks an AI which agency is good at SEO in Belgium, you want your name to come up. GEO increases that chance.

68%

of all online experiences begin with a search

1 in 3

Users today consult AI for recommendations

90%

of clicks goes to the top search results

How does GEO work in practice?

GEO is a young discipline in full development. Here you can read how we are working on it and why you should start using it today.

The competition is already in Google. Is it already in AI too? Leave your details and we'll look at it together.
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  • Building authority as an expert
    AI tools learn from what is written about you online. The more quality, consistent and authoritative information available about your company and expertise, the more likely AI tools are to pick you up as a relevant source.
  • Amplifying E-E-A-T signals
    Google and AI tools assess your website for Experience, Expertise, Authoritativeness and Trustworthiness. We work on content and structure that broadcast these signals as strongly as possible to all platforms.
  • Mentions and external sources
    AI tools rely on what others say about you. Through targeted strategy, we work towards listings on relevant platforms and publications that confirm and reinforce your authority.
  • Monitoring and adaptation
    GEO is evolving rapidly. We closely monitor the latest developments and adapt the approach as soon as AI platforms update their algorithms. So you always work with the most up-to-date insights.

Femke Vanhoutte, founder of The Spotlight Agency

Together with my top team, we guide SMEs, self-employed and e-commerce companies already 8 years in their online growth. We combine SEO & GEO knowledge with strong content in three languages.

Honest communication about what works and what takes time is central to any collaboration.

Google decides which pages it shows: what The Spotlight Agency delivers is a well thought-out strategy that maximises the chances of strong positions, underpinned by years of experience and proven methods.

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Those who invest in GEO today are building visibility that most competitors still completely lack. AI tools such as ChatGPT, Gemini and Perplexity are increasingly becoming the first point of contact for people looking for a supplier, expert or service provider. Companies that already have a presence there have a head start that will be hard to catch up with by those starting later.

"No clue how you do it, but it works"

Geert Van Gils

GEO works strongest when combined with a solid SEO foundation. A well-optimised website with strong content, a clear structure and a consistent online presence gives AI tools exactly the signals they use to recognise your company as a trusted source. SEO and GEO reinforce each other and together they build a digital presence that endures even as search behaviour continues to evolve.

Your competitor will soon be in ChatGPT, Claude or Gemini, You too?

Free GEO analysis? Contact us

The Spotlight Agency guides SMEs in Belgium, the Netherlands, Spain and the UK through that combination. Femke closely follows developments in GEO, gives keynotes on it at business events and guest lectures at universities, and translates that knowledge directly into concrete strategy for her clients. Google and AI go hand in hand which is why it is so important, today, for your business to be found in Google and AI like ChatGPT, Claude.ai or Gemini for example.