For many SMEs, finding the best SEO agency is the next step after a period of trying things out for themselves. You’ve got a great website, you’ve written some of the content yourself, and you get the odd visitor here and there. Yet your Google rankings are stuck on page two or three, and your company rarely features in the responses from ChatGPT, Gemini and Claude.ai.
At that point, the question arises as to whether Outsourcing SEO a specialist team is the better choice. A good partner takes over the work, knows Google’s guidelines and monitors how AI search engines pick up on your business. This leaves you with more time for your clients and your own team.
Would you like to know how visible your business is on Google and in AI today? Request a free audit and we’ll show you where the biggest opportunities lie.
What outsourcing SEO actually involves
Anyone who outsources SEO entrusts the task of ensuring their website’s visibility to an external team. That team researches which search terms your customers use, writes content that appeals to Google and AI tools, and keeps an eye on your website’s technical aspects. It also monitors your results and makes adjustments where necessary.
SEO delivers results when you work on it month after month. Google rewards websites that regularly publish high-quality content and remain technically sound. That is why most agencies operate on a subscription basis rather than on a project-by-project basis.
Do it yourself or hire an SEO agency
Doing it yourself works fine as long as your website is small and you have the time to learn as you go. Google itself provides a handy A Beginner’s Guide to SEO online, and in our SEO training We teach entrepreneurs and marketers how to put this into practice. You’ll need to set aside a fixed slot in your diary. Keyword research, copywriting, technical checks and monitoring Google Search Console can easily take up several hours a week.
Outsourcing is worth it as soon as you realise that SEO keeps ending up at the bottom of your to-do list, or when competitors are overtaking you on Google. A specialist team works every day with Google’s updates and with the way ChatGPT, Gemini and Claude.ai select their sources. As an entrepreneur, it’s difficult to build up that knowledge alongside your day-to-day work.
What to expect from the best SEO agency
The best SEO agency delivers results that are reflected in your visibility. Bear these points in mind when making your choice.
- The team begins with a thorough keyword analysis of your sector and your region.
- You’ll receive ready-to-use copy that appeals to your customers whilst also ranking highly on Google.
- The agency regularly monitors your rankings and metrics in Google Search Console.
- Your visibility on ChatGPT, Gemini and Claude.ai should be included in the plan.
- You have a dedicated point of contact whom you can ring or email directly.
That last point is often underestimated. If you work with a large agency, you can sometimes end up in a ticketing system and find yourself speaking to a different person each time. A dedicated contact person knows your business, your objectives and your customers, and actively contributes ideas to help you grow.
The best SEO agency in the age of AI
These days, customers look in two places. They type their query into Google, and they ask the same question to ChatGPT, Gemini and Claude.ai. These AI tools draw their answers largely from websites that rank highly on Google, selecting sources that come across as clear and reliable.
The best SEO agency therefore also monitors your visibility in AI tools. We combine SEO with GEO, optimisation for AI search engines. You can read about how the two work together in our blog post on the difference between SEO and GEO.
Curious to find out what our team does each month to boost your visibility? Take a look at what’s included in our SEO packages.
How much does the best SEO agency cost?
The price depends on the services you require. A subscription package including a few pieces of content and keyword research costs less than a strategic package featuring audits, monitoring via Google Search Console and quarterly consultations. You should therefore always ask how many pieces of content you’ll receive, how often the agency monitors your results, and whether GEO is included.
We offer two annual subscription plans, which you pay for on a monthly basis. You can choose between a basic SEO package and a strategic package, which also includes GEO, AI audits, SEO audits and quarterly consultations. You can find the prices and full details on our page at SEO subscriptions.
When comparing agencies, focus particularly on what you get in return, as the best SEO agency is rarely the cheapest. A cheap package that only includes a report offers little value, whereas a team that works on building your visibility every month will strengthen your online position step by step.
How a partnership with us works
Every collaboration begins with an introductory meeting. Together, we’ll assess where your business currently stands on Google and in AI, which services you want to highlight, and which region is most important to you.
Our team will then get to work on keyword research and draw up a plan. You’ll receive new content on a regular basis, and we’ll monitor your rankings via Google Search Console. You’ll be in direct contact with our team, and we’ll actively contribute ideas to help your business grow, even beyond SEO.
Some companies want to grow and tap into new markets. Others want to maintain their strong position on Google now that AI tools are taking over some of the search queries. For both, we draw up a bespoke plan, with clear objectives that we monitor together.
Frequently asked questions
How much does a good SEO agency cost?
The price depends on the number of texts, the level of support and whether GEO is included. We offer two annual subscriptions, which you pay for on a monthly basis. You can find the prices on our SEO subscriptions page.
How long does it take for SEO to deliver results?
The first improvements in Google’s rankings often become apparent after a few months. ChatGPT, Gemini and Claude.ai usually follow suit, as they rely on sources that rank highly in Google.
How do you choose the best SEO agency for your business?
Look at what you actually get, such as keyword research, content and monitoring via Google Search Console. The best SEO agency will provide you with a dedicated point of contact and will also monitor your visibility on ChatGPT, Gemini and Claude.ai.
See also
The difference between SEO and GEO clearly explained
Rank higher on Google with 9 steps you can take yourself today
How can my business gain visibility on ChatGPT, Gemini and Claude.ai?
AI texts and SEO: what copying and pasting from ChatGPT costs your website
Your complete visibility in the hands of The Spotlight Agency
The Spotlight Agency is a Belgian SEO agency which raises the profile of SMEs on Google and in the responses from ChatGPT, Gemini and Claude.ai. With our SEO subscriptions Our team will take full charge of keyword research, copywriting, audits and follow-up. If you’d prefer to develop this expertise in-house, you can follow our SEO training, and for your team we run workshops and give keynote talks on artificial intelligence. You can read more about our team on the page about us.
Looking for the best SEO agency for your SME, with a team that works with you? Book an introductory meeting and we’ll assess where your business stands today.
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