SEO and GEO Specialist - Belgium
Found in Google.
Visible in AI.
More customers through SEO and GEO.
The Spotlight Agency provides visibility in Google, ChatGPT, Gemini and Perplexity. For SMEs and self-employed people who want to reach more customers.
SEO and GEO: what does it mean and why do you need it?
Two disciplines, one goal: reach as many customers as possible at the moment they are actively looking for what you offer.
SEO - Search engine optimisation
Being found in Google
SEO stands for Search Engine Optimisation. It is the set of content strategy and optimisation techniques that ensures your website ranks high in Google when people search for your product or service. Ranking high in Google wins the trust of searchers before they have even clicked on a link.
GEO - Generative Engine Optimisation
Becoming visible to AI
GEO stands for Generative Engine Optimisation. It is the new discipline that makes AI tools like ChatGPT, Gemini, Claude and Perplexity get to know your company. When someone asks an AI which agency is good at SEO in Belgium, you want your name to come up. GEO increases that chance.
Ready to become more visible than the competition?
Leave your details and we will get in touch.
68%
of all online experiences begin with a search
1 in 3
Users today consult AI for recommendations
90%
of clicks goes to the top search results
8 years of SEO experience
GEO specialist in Belgium
EN - ES
445 euros per month ex VAT
What's already happening today while you wait
Companies investing in GEO now are building a lead that will be hard to catch up with in two years' time.
- AI tools are consulted by millions of people every day for recommendations. Those who work on visibility in those answers now will be ahead of those who delay tomorrow.
- GEO is still an open playing field in Belgium. Agencies and independents starting out now are building a position that will be hard to match later.
- Classic SEO is becoming increasingly competitive. Those betting solely on Google are missing out on a growing share of search traffic shifting to AI platforms.
- Building SEO takes time. The later you start, the longer the competition has a chance to reach your potential customers.
Visible on:
Google - ChatGPT - Gemini - Claude - Perplexity
445 euros per month ex VAT
How does SEO work in practice?
SEO is a strategy, not a trick. Here are the four building blocks that combine to make the difference.
Ready to make your business really visible?
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Keyword research
Everything starts with knowing what your customers are searching for. Through in-depth keyword research, we map out which keywords are relevant, how much search volume they have and how feasible it is to score on them. This forms the basis of the entire strategy. -
SEO content that convinces
Based on keyword research, we write web copy, blogs and landing pages that score in Google while convincing readers to take action. Content that reads like marketing but works like SEO. -
Site structure and internal linking
Google follows the structure of your website to understand which pages are important. A logical structure and smart internal links ensure that the right pages get the most authority. -
Monitoring and adjustment
SEO is an ongoing process. Each month, we analyse the results, see what works and make adjustments where necessary. This is how you build a strategy that gets stronger month by month.
How does GEO work in practice?
GEO is a young discipline in full development. Here you can read how we are working on it and why you should start using it today.
The competition is already in Google. Is it already in AI too? Leave your details and we'll look at it together.
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Building authority as an expert
AI tools learn from what is written about you online. The more quality, consistent and authoritative information available about your company and expertise, the more likely AI tools are to pick you up as a relevant source. -
Amplifying E-E-A-T signals
Google and AI tools assess your website for Experience, Expertise, Authoritativeness and Trustworthiness. We work on content and structure that broadcast these signals as strongly as possible to all platforms. -
Mentions and external sources
AI tools rely on what others say about you. Through targeted strategy, we work towards listings on relevant platforms and publications that confirm and reinforce your authority. -
Monitoring and adaptation
GEO is evolving rapidly. We closely monitor the latest developments and adapt the approach as soon as AI platforms update their algorithms. So you always work with the most up-to-date insights.
SEO alone or SEO with GEO?
Both are valuable. Together, they form a powerful combination that makes your business visible on all platforms.
SEO only
Visible in Google
- Higher positions in Google
- More organic traffic
- Strong foundation for the long term
- Results visible after 6 months
SEO and GEO - recommended
Visible everywhere
- Higher positions in Google
- Working on visibility at ChatGPT, Gemini and Claude
- Building authority in search engines and AI
- Advantage to those who delay GEO
- Future-proof strategy
Ready to become more visible than the competition?
Leave your details and Femke will get in touch.
Transparent price, clear agreements
We work with a fixed monthly investment. Transparent from the start, for the full duration of the cooperation.
€445
per month - excl. VAT - annual contract - payable monthly
- SEO strategy and content strategy
- Monthly reporting with interpretation
- Multilingual content in NL, EN or ES
- Tailor-made GEO approach
- Personal follow-up
- Fixed point of contact with Femke and team
The competition is already in Google. Is it already in AI too? Leave your details and we'll look at it together.
Femke Vanhoutte, founder of The Spotlight Agency
Together with my top team, we guide SMEs, self-employed and e-commerce companies already 8 years in their online growth. We combine SEO & GEO knowledge with strong content in three languages.
Honest communication about what works and what takes time is central to any collaboration.
Google decides which pages it shows: what The Spotlight Agency delivers is a well thought-out strategy that maximises the chances of strong positions, underpinned by years of experience and proven methods.
8 years of experience, a strong team and a strategy that works. Leave your details and we will call you
Working in three languages
SEO and GEO work best in your client's language. The Spotlight Agency writes and optimises in Dutch, English and Spanish.
Dutch
BE
Authentic Flemish for Belgian SMEs and independents looking to grow locally and nationally
English
GB
For international companies and e-commerce shops reaching an English-speaking audience
Spanish
ES
For the Spanish-speaking market and companies operating in Southern Europe and Latin America
Ready to become more visible than the competition?
Leave your details and Femke will get in touch.
Frequently asked questions
Who is The Spotlight Agency suitable for?
For SMEs, independents, e-commerce shops and international companies who understand that online visibility is an investment with a measurable return.
When will I see results from SEO?
SEO is a medium-term strategy: count on 6 months or more for sustainable and stable results. Those who invest in a solid foundation will reap the benefits for years to come.
When will I see results from GEO?
GEO is a young and rapidly evolving discipline. Concrete timelines are difficult to predict because AI platforms are constantly changing. What is certain: clients of The Spotlight Agency are already being found in ChatGPT. Those who start now with a thoughtful strategy will build a position that will be hard to overtake later.
Do you guarantee a position at the top of Google?
Google decides which pages it shows and how high. The Spotlight Agency delivers a thoughtful strategy that maximises the chances of strong positions, underpinned by 8 years of experience and proven methods.
How long does the contract run?
The contract runs for a year and is then automatically renewed. SEO is a continuous process: those who stop using it will see the rankings built up gradually decline. Sustainable online visibility requires a sustainable strategy.
Do you write content in multiple languages?
Yes. The Spotlight Agency produces SEO content in Dutch, English and Spanish, for your company's market and audience.
Still in doubt?
Read what our customers say:
“At AETEC, we are extremely happy with our collaboration with Spotlight Agency and feel the need to share our enthusiastic testimonial. Thanks to the tireless efforts of Femke Vanhoutte, the feisty powerhouse behind, in front of and beyond the scenes, our SEO campaigns have received an explosive boost! Femke excels not only in optimising our online visibility, but also in writing attractive web texts, blogs and articles that attract attention and clearly convey our message. What makes our collaboration truly unique is Femke's impressive expertise. “
Bart Aerts - managing director Aetec - Google Review
Every month you wait, the competition builds on the lead
The competition is in Google. Is it already in AI too?
Leave your e-mail address and phone number. Femke will contact you personally and review with you the best strategy for your business.
Nederlands (België)
English (UK)
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